Commercial dance music is a necessary entry point for newcomers who will gradually tire of the gaudy superficiality of chart-friendly fodder and become valuable fans of the less wealthy, more underground artists and DJs. My guess is that something else will come along to overtake cheesy house as the teenage genre du jour and it will fall back into general indifference, much like with disco and punk. Barriers to entry have certainly fallen in recent years, and it’s demonstrably possible to attain commercial success by producing and performing lowest common denominator dance music. When things do inevitably move on, it will be interesting to see which artists currently living the high life stick around. The underground core of the industry has always been remarkably resilient through the various cycles of popularity, driven by people who don’t mind unsociable travel itineraries and inconsistent pay to make and play the music they love. So regardless of what nonsense is going on at the surface, I know there will always be a small dark room somewhere where the DJ will be playing new, exciting electronic music.
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